Canberra Travel Talk

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Holden's demise doesn't signal the death of Australia's automotive industry

Holden was Australia's car and the death of the brand has punctuated the end of mass car manufacturing in Australia a couple of years ago.

But if you think Australia is completely out of the automotive business, then you are very much mistaken.

According to industry analysts IBISWorld, Australian automotive manufacturing generated $4.1 billion of revenue last financial year, with 388 businesses operating across 466 workplaces employing nearly 7,500 people.

The same report also highlights the blow from the mass car producers pulling out of the market — revenue is down by almost two-thirds over the past decade, with the bulk of that fall occurring since the big three remaining local car makers (Ford, Holden and Toyota) ceased Australian production during 2016 and 2017.

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A gold coloured Holden HQ Kingswood sits in a park.

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